It's changed the landscape. You don't have to wait anymore for the songbook. You don't have to wait anymore to sign up. It's all right there in your pocket.

Danny Lewis Tsunami Karaoke

It plays two vital roles. One is two expose new music and expose it quickly. You can build a promotion around the catalog.

Joe Galante Sony Music

This is a great example of someone singing a Blake Shelton song then immediately being served a video playing from Blake thanking them for singing his song.

Adam Zinke Warner Music